We recognize that not all press releases are the same. Not every submission is purely advertising, and not every company or agency operates the same way. We also understand that it may take some convincing, or even a free trial, for PR agencies to discuss three-way cooperation with a client.
How eTurboNews Works?
eTurboNews does not publish press releases as submitted. (cut and paste) Every release—editorial or sponsored—is treated as a story lead, not publishable content. Our journalists work independently, research the topic, verify facts, rewrite the content as news, and optimize for SEO to increase searchability and visibility.
Rather than mass-distributing self-promotional announcements, we focus on producing credible, original news coverage informed by the materials you provide. When done properly, this approach creates meaningful value for readers, clients, PR agencies & publications
The result is original journalism, not repurposed promotional copy.
Our Position on Compensation?
PR agencies are often expected to secure earned media, while publications are asked to provide professional journalistic services at no cost. We believe this model undervalues the time, expertise, and resources required to produce quality reporting. Our position is simple and transparent: Quality journalism deserves fair compensation.
No budget:
We understand and are ready to work with you to convince your client, possibly even with a free trial.
How do we evaluate submissions?
Each request is reviewed based on the client, the PR agency, overall newsworthiness, and editorial merit, your explanation, and proposed terms.
What to Expect?
You can expect a response within hours.