How to be featured on eTurboNews?

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Why eTurboNews Handles Press Releases Differently

There is a significant difference between how eTurboNews (eTN) Global and eTurboNews Germany evaluate press releases and how many other publications do. This approach has contributed to the strong interest and prestige associated with being featured by eTN, with our 2+ million readers and travel and tourism professionals reading and listening to us in more than 60 languages around the globe.

Since our launch in 1999, eTN has covered developments across the global travel and tourism industry. Over the years, however, the nature of press releases has changed. Today, most releases are primarily promotional and are distributed to large media lists with the expectation that publications will provide visibility and editorial coverage without compensation.

We believe a well-crafted press release should inform, engage, and contribute to the industry conversation—not simply seek free advertising or newsroom resources.

As a result, eTN no longer follows a “copy-and-paste” publishing model. Instead, our editorial team evaluates submissions based on news value, relevance, and industry impact. While this means we publish fewer press releases than in the past, it allows us to maintain unique, credible, and highly relevant content for our readers.

We welcome collaboration with public relations professionals and organizations that understand the value of meaningful exposure. Visibility has value, and successful partnerships recognize the importance of creating mutually beneficial relationships rather than expecting free promotional coverage.

At the same time, we appreciate organizations that keep us informed about important developments, achievements, challenges, and innovations without purely commercial intent. We are always open to win-win cooperation that helps present your news through eTN’s distinctive editorial approach.

To submit your release for consideration, scroll down and submit the form. Your submission will be reviewed by an assignment editor—not a machine—to determine its suitability for coverage.

This editorial approach helps keep our content relevant, unique, and trusted. It also contributes to stronger reader engagement, higher open rates, better visibility on Google and AI-powered search platforms, and broader reach across social media.

If you are ready to work with eTurboNews as a media partner rather than simply a distribution outlet, we look forward to hearing from you.

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Our Partnerships

Content partnerships with China Travel Daily, TTG Europe, plus our own network publications, such as Aviation, Meetings, Business-Travel, Saudi Tourism News, Caribbean Tourism News, and eTurboNews Germany.

Our new partnership with China Travel Daily alone can add 3 million additional travelers and travel trade readers in China.