Earned media ends where unpaid journalism begins.
Does eTurboNews treat news tips differently?
At eTurboNews, press releases are treated as story leads—not publishable content. Every press release, whether editorial or sponsored, is independently researched, rewritten as news, fact-checked, SEO-positioned, and published as objective journalism, not recycled PR.
FREE
Purpose-Driven, Factual Communications
NO Earned Media
Designed strictly for information disclosure—not marketing, promotion, or amplification.
Relevant breaking news
Timely, verifiable updates of public interest.
Background information
Contextual or explanatory material supporting public understanding.
Leadership changes
Appointments, departures, interim roles, or governance updates.
New developments
Confirmed milestones, operational changes, or material updates.
PREMIUM
Earned media that doesn’t fade — it compounds
- Guaranteed inclusion
- Made for long-lasting visibility
- Built for Uniqueness & Long-Lasting Impact
- Designed from the ground up to perform across today’s discovery channels:
Influencer & Syndication inclusion, Push notifications & email alerts, Top-tier search visibility, Multi-language distribution, Audio & video conversions for cross-format reach - Made for SEO: Social media, chat groups, influencer inclusion, Push notifications, email alerts, top search placement (Google, AI, Bing, Duck Duck Go, News Aggregator, multi-language, audio & video converted, etc)
ADOPT
Found a published story you’d like to enhance with an added paragraph or link? You can permanently adopt that article. Your sponsorship removes the paywall, giving all readers free access while highlighting your support. $100
You can also adopt eTurboNews for 24 hours. During this time, the paywall is removed across the site, and a prominent banner thanks you publicly for adopting eTN for the day—maximizing visibility and impact. $1000
PARTNERS
PR Agencies
- Professional PR agencies managing multiple clients and interested in partnering with eTurboNews (eTN) may request password-protected access to our dedicated PR agency options.
- These options are available exclusively to qualified agencies and may include:
- Net agency rates
- Trial access
- Partnership and collaboration options
- Access is provided upon request and subject to eligibility review.
Click here, and request your password.
Advertise
eTurboNews Says Goodbye to Mass-Circulated Press Releases
— and Hello to Real Editorial News Articles.
After more than 25 years of serving as a trusted source of independent, deeply researched journalism for the global travel and tourism sector, eTurboNews (eTN) is formally discontinuing the publication of traditional press releases. This underlines eTN’s long-standing mission: delivering credible, contextualized, reporter-driven stories rather than marketing-driven announcements.
With over 2.1 million readers worldwide spread over a syndication network of 30+ individually rated portals, and a broad network of multilingual platforms, eTN provides industry stakeholders with reliable reporting that reaches leaders, decision-makers, and an international audience spanning travel professionals, consumers, and influential content creators. The publication’s extensive social channels and global chat communities further amplify reach and real-time engagement.
eTN focuses on real reach, real readers, and real influence—without the vanity metrics
eTN paid services go directly to the audience you are looking for. eTN is not a newswire service designed to get “pick up”; we reach the audience you want, and get the social media indexing that will raise awareness and your brand. Traditional wire services flood the internet with press releases, most of which generate no real readership or influence. Many are quietly posted through paid arrangements on major-name platforms like AP or Yahoo Finance, but only on buried, non-promoted pages that serve little purpose beyond inflating vanity metrics. Companies then package these meaningless placements into glossy “coverage reports” that showcase impressive numbers while offering virtually no actual value or audience impact.
