Earned media has become a challenge for publications. We want to help you (and us) turn earned media into a win/win opportunity for both the PR agency and us, and invite you to become a TRUSTED PR AGENCY to receive preferred consideration mentioning your earned media.
Why do we think PR Newswire releases are bordering useless?
We understand:
- Your job is to convince media, such as eTurboNews, to publish your press release or create a story based on your news pitch, and there is no intention to pay for such services.
- Our job as a publication is to find exciting news stories but see earned media pitches as a financial threat.
- How can we compromise here? We’re open to your suggestions and have some of our own.
- Let’s partner and work together so that all of us become winners. The content you worked hard on for your client could be prominently covered by eTurboNews and our family of TravelNewsGroup publications, but there are certain conditions.
Why eTurboNews?
Our independent state-of-the-art eTurboNews news portals are published in 102 languages on independent news portals and reach over 2 million readers worldwide. Our email updates go to our subscribers of 180,000 travel and tourism industry professionals and close to 7,000 journalists and bloggers. Social media, chat groups, and push notifications add at least 100,000 additional observers. Learn about our 11 additional publications, including TravelWireNews designed for the busy reader.
Our audience can read, listen to, and watch your news story. Readers can search for your audio and video-converted story on podcast channels and YOUTUBE.
Expect your news to be found within minutes on all major search engines, such as Google, Bing, Yahoo, and Duck Duck, and also in the news sections of such search engines.
Embedded crosslinks can increase the exposure and visibility for your content up to 100 times.
Why do we love trusted PR Partner Agencies?
We invite PR agencies to become trusted and preferred partners. This would allow us to consider your earned media pitches more quickly since PR partner agencies understand how to present content. Of course, all content is subject to strict editorial approval, newsworthiness, and timing. It must comply with our content policy.
- We trust our preferred PR partners and the content generated.
- We expect PR partners to respect our earned media publishing options.
- We will refer potential clients to preferred PR agencies.
7 Options to post your press release (earned media
- Preferred PR partners can self-upload unlimited free press releases to TravelWireNews.
- Preferred PR partners receive priority when we consider earned media for editorial coverage.
- Preferred PR partners can access our resell options to post press releases on eTurboNews.
- Preferred PR partners have access to our unlimited posting plans designed for markup.
- Preferred PR agencies can post complimentary content if their clients advertise with us.
- Preferred PR agencies can ask for free trials to convince their clients to work with us.
Next step
- There is a yearly charge of $2,500.00 to become a preferred PR agency.
- Preferred PR agencies can join the Travel Marketing Network (TMG) complimentary to gain new potential clients.