Earned media has become a challenge for publications. We want to help you (and us) turn earned media into a win/win opportunity for both the PR agency and us.
Why do we think PR Newswire releases are bordering useless?
We understand:
- Your job is to convince media, such as eTurboNews, to publish your press release or create a story based on your news pitch, and there is no intention to pay for such services.
- Our job as a publication is to find exciting news stories but see earned media pitches as a financial threat.
- How can we compromise here? We’re open to your suggestions and have some of our own.
- Let’s partner and work together so that all of us become winners. The content you worked hard on for your client could be prominently covered by eTurboNews and our family of TravelNewsGroup publications, but there are certain conditions.
Why eTurboNews?
Our independent state-of-the-art eTurboNews news portals are published in 102 languages on independent news portals and reach over 2 million readers worldwide. Our email updates go to our subscribers of 180,000 travel and tourism industry professionals and close to 7,000 journalists and bloggers. Social media, chat groups, and push notifications add at least 100,000 additional observers. Learn about our 11 additional publications, including TravelWireNews designed for the busy reader.
Our audience can read, listen to, and watch your news story. Readers can search for your audio and video-converted story on podcast channels and YOUTUBE.
Expect your news to be found within minutes on all major search engines, such as Google, Bing, Yahoo, and Duck Duck, and also in the news sections of such search engines.
Embedded crosslinks can increase the exposure and visibility for your content up to 100 times.
Why do we love PR Partner Agencies?
We invite PR agencies to become preferred partners. This would allow us to consider your earned media pitches more quickly since PR partner agencies understand how to present content. Of course, all content is subject to strict editorial approval, newsworthiness, and timing. It must comply with our content policy.
- We trust our preferred PR partners and the content generated.
- We expect PR partners to respect our earned media publishing options.
- We provide sharply reduced posting rates you can resell, including unlimited plans.
- We will refer potential clients to preferred PR agencies.
5 Options to post your press release (earned media
- Preferred PR partners can self-upload unlimited free press releases to TravelWireNews.
- Preferred PR partners can access our resell options to post press releases on eTurboNews.
- Preferred PR partners have access to our unlimited posting plans designed for markup.
- Preferred PR partners can buy Crosslinks for $50.00 each, up to 100 per article. We can discuss providing free posting options by purchasing crosslinks that exceed the posting rate.
- PR agencies can post complimentary content if the clients advertise with us.
Next step
- There is no charge to become a preferred PR partner.
- Preferred PR agencies can also join the Travel Marketing Network (TMG) to gain new potential clients. TMG membership is charged.
Free Trial:
- Does your client need a free trial? Contact us to discuss.